About Us

At Taylor Brand, we believe that being smart is the coolest superpower of all. Our mission is simple: to inspire children to dream bigger, think deeper, and discover the joy of learning.

Through uplifting stories and thoughtfully created products, we help kids see that curiosity, focus, and intelligence aren’t just traits — they’re strengths that can change their lives.

Our journey began with a powerful idea:
What if learning felt as exciting as getting your favorite pair of sneakers?

Inspired by the story of Jayden — a young boy who reads, learns, and discovers confidence through knowledge — Taylor Brand encourages every child to feel proud of being smart. We aim to flip the script on what “cool” really means and show that intelligence is something to celebrate.